Sheffield born brand, Drop Dead, have launched their new ‘Dead Weight’ gym collection online and in their London and Sheffield stores. Dead Weight is made up of a simple monochrome colour palette featuring strong branding throughout.

Images via dropdead.co

Images via dropdead.co

The brand have focused on the core purposes of active wear through the use of fabrics and detailing, focusing mainly on perforated mesh, taped seams & reflective prints.

The collection lends itself to mono 90’s sports wear trend we have seen developing over the 2014 shows, looking back at brands like Kappa and drawing inspiration from immerging brands such as Nasir Mazhr and SHADE London.

All images via dropdead.co

Images via dropdead.co

Modest in it’s size, the collection has eight pieces split into guys and girls blocks. The two pre-workout hoodies both feature branded taping strips running down each arm. Drop Dead’s Perspective logo as featured throughout DDS15 reflects underneath a layer of sports mesh on the guys ‘Iron Dreams’ Hoodie. Drop Dead’s core Cross logo is printed on either leg of the ‘Quad Head’ Shorts and ‘Back Packed’ Bag. The Back Pack has a large internal pocket with numerous hidden pockets.

The girls monochrome two-­piece featuring the ‘No Cuts’ mesh high neck crop top and ‘Eleven Shorts’ have matching branded white taped rib detailing at the neck & hem seams, reminiscent of 90’s Calvin Klein casual wear.

Images via dopdead.co

Images via dopdead.co

www.dropdead.co