nike
REACT SPÄTI
A campaign for Nike Berlin, ahead of the Half Marathon, focused on the city’s local rituals rather than just performance.
Following runners through Kreuzberg, ending at a Späti, the city’s unofficial finish line. A Späti, Berlin’s late-night corner shop, acts as a social hub and a defining part of the city’s everyday culture.
Shot across day and night, capturing the everyday energy of running in Berlin.
A visual approach that reframes running through narrative and atmosphere rather than performance metrics.
TALENT
CLIFF GONCALO
TALENT
LYNN MARIE
TALENT
JOANA JOLIE
CREATIVE DIRECTION
JOEY ELGERSMA
PHOTOGRAPHY
DENNIS BRANKO
CREATIVE PRODUCER
JULIA GERDES
IN-HOUSE PRODUCER
THILO PLOTTKE
IN-HOUSE ART DIRECTOR
JOSEPH BOTCHERBY
HAIR AND MAKE UP
PIA SARKA
