NIKE
ZEINA RETAIL TAKEOVER
A retail takeover centred on Zeina Nassar, combining sport and storytelling through environment and film, rooted in the boxing community around her.
The space brought together punch bags, moving image, and narratives from the local boxing community to create a layered, immersive experience.
A spatial design system that integrates material, motion, and storytelling to connect the athlete with her wider community in a cohesive retail environment.
PHOTOGRAPHER
JACOB SUTTON
DESIGN DIRECTOR
BEN JARVIS
ART DIRECTOR
STEPHEN OWEN
PROJECT PRODUCER
JESSICA PIPER
STYLIST
TAMARA RAROTHSTEIN
HAIR
KALLE EKLUND
MAKE-UP
PATRICK GLATTHAAR
SPORTS CHOREOGRAPHER
AMANUEL KAHASI
DESIGN SUPPORT
HORT
RETAIL SUPPORT
GOLDEN
RETAIL CONCEPT
JOSEPH BOTCHERBY
RETAIL EXECUTION
MARIA BRANDSETTER
