PAUL McCARTNEY
the lyrics
The book “Paul McCartney: The Lyrics” is a celebration of the iconic songwriter that reveals the process behind some of the most famous songs of all time, from his earliest compositions, through legendary decades of The Beatles, to the present.
I was invited to work with Paul on the marketing for the book’s launch, which included billboards featuring portraits of McCartney throughout his career, alongside some of his most iconic lyrics.
The campaign pulled out lines from McCartney’s catalogue, and blew them up in high-profile spots around London with little additional context. Combined with the breadth of imagery used from different eras of Paul’s career, this created a playful, tongue-in-cheek feel to the campaign.
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