Joseph Botcherby Babes

BABES

BABES

BABES

BABES

BABES

‘Babes’ has slipped into everyday slang in young straight and gay communities alike. It’s one of the rare terms that are largely gender-neutral, employed to refer to everyone - from friends and casual hookups, to committed partners. This project satires subversive ‘masculine’ gay culture, masculine identity and colloquialisms currently found in the queer millennial community. The branding of the casualwear, stickers, condoms and social media/website plays with colour/gender semiotics and is often tongue-in-cheek. The promotional campaign is primarily led by posters plastered throughout Europes’s cities with the biggest gay scenes, a website/webstore design concept as well as a heavy social media presence.


‘Babes’ has slipped into everyday slang in young straight and gay communities alike. It’s one of the rare terms that are largely gender-neutral, employed to refer to everyone - from friends and casual hookups, to committed partners. This project satires subversive ‘masculine’ gay culture, masculine identity and colloquialisms currently found in the queer millennial community. The branding of the casualwear, stickers, condoms and social media/website plays with colour/gender semiotics and is often tongue-in-cheek. The promotional campaign is primarily led by posters plastered throughout Europes’s cities with the biggest gay scenes, a website/webstore design concept as well as a heavy social media presence.

 

‘Babes’ has slipped into everyday slang in young straight and gay communities alike. It’s one of the rare terms that are largely gender-neutral, employed to refer to everyone - from friends and casual hookups, to committed partners. This project satires subversive ‘masculine’ gay culture, masculine identity and colloquialisms currently found in the queer millennial community. The branding of the casualwear, stickers, condoms and social media/website plays with colour/gender semiotics and is often tongue-in-cheek. The promotional campaign is primarily led by posters plastered throughout Europes’s cities with the biggest gay scenes, a website/webstore design concept as well as a heavy social media presence.

 

‘Babes’ has slipped into everyday slang in young straight and gay communities alike. It’s one of the rare terms that are largely gender-neutral, employed to refer to everyone - from friends and casual hookups, to committed partners. This project satires subversive ‘masculine’ gay culture, masculine identity and colloquialisms currently found in the queer millennial community. The branding of the casualwear, stickers, condoms and social media/website plays with colour/gender semiotics and is often tongue-in-cheek. The promotional campaign is primarily led by posters plastered throughout Europes’s cities with the biggest gay scenes, a website/webstore design concept as well as a heavy social media presence.

‘Babes’ has slipped into everyday slang in young straight and gay communities alike. It’s one of the rare terms that are largely gender-neutral, employed to refer to everyone - from friends and casual hookups, to committed partners. This project satires subversive ‘masculine’ gay culture, masculine identity and colloquialisms currently found in the queer millennial community. The branding of the casualwear, stickers, condoms and social media/website plays with colour/gender semiotics and is often tongue-in-cheek. The promotional campaign is primarily led by posters plastered throughout Europes’s cities with the biggest gay scenes, a website/webstore design concept as well as a heavy social media presence.

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Babes Instagram Joseph Botcherby
Babes Instagram Joseph Botcherby
Babes Instagram Joseph Botcherby
Babes Condoms Joseph Botcherby

PROJECTS

Penguin ModernGraphic Design

Quaratine Movie PostersGraphic Design

Slow ReleaseEditorial Design

Select Model A/W 2020 CardsEditorial Design

The Order of TimeArt Direction

BabesArt Direction, Editorial Design

Poster ProjectEditorial, Cinema 4D

Apparel Design ArchiveApparel Design