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'Babes' has slipped into everyday slang in young straight and gay communities alike. It's one of the rare terms that is largely gender neutral, employed to refer to everyone from friends, to casual hookups, to committed partners. 

This project touches on and satires subversive queer culture and colloquialisms currently found in the queer millennial community. The branding of the casualwear, stickers, condoms and social media/website plays with colour/gender semiotics and is often tongue-in-cheek.

 
The promotional campaign is primarily led by posters plastered throughout Europes's cities with the biggest gay scenes, a website/webstore design concept plus of course a heavy social media presence. 

 
CLIENT Babes

 

Branding

Art Direction

UX Design

Merch



 

PROJECTS

Babes Babes Babes!Graphic Design

One Poster Per DayEditorial, Cinema 4D

Penguin ModernGraphic Design

Nike YogaUI Design

Your TurnGarment Design, Editorial

Reality Is Not What It SeemsGraphic Design / Animation