NIKE BERLIN BE TRUE CAMPAIGN

NIKE BERLIN
BE TRUE CAMPAIGN

NIKE BERLIN
BE TRUE CAMPAIGN

  NIKE BERLIN
BE TRUE CAMPAIGN

NIKE BERLIN
BE TRUE CAMPAIGN

Ahead of 2019’s Pride Month,  the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.

Ahead of 2019’s Pride Month,  the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.

Ahead of 2019’s Pride Month,  the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.

Ahead of 2019’s Pride Month,  the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.

Ahead of 2019’s Pride Month,  the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.

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TALENT

TALENT

DANIEL MARIN MEDINA

NURA HABIBI

ARIGATO ST. LAURENT

MANDANA WANNEK

RICCARDO SIMONETTI 

DANIEL MARIN

MEDINA

NURA HABIBI

ARIGATO ST. LAURENT

MANDANA WANNEK

RICCARDO SIMONETTI 

DANIEL MARIN MEDINA

NURA HABIBI

ARIGATO ST. LAURENT

MANDANA WANNEK

RICCARDO SIMONETTI 

NIKE ART DIRECTOR

NIKE ART DIRECTOR

JOSEPH BOTCHERBY 

NIKE COMMS

NIKE COMMS

KAMIL DILHON

JO WEDDING

NIKE INFLUENCER MARKETING

TOYAH SIGEL

VIDEO DIRECTOR

VIKTOR SLOTH

VIKTOR SLOTH

VIDEO ART DIRECTOR

DOMINIK BRAZ

TRINITY OP

ECKHARDT JANESEN

EDIT / MUSIC / SOUND

MARTIN ALLIN

HAIR AND MAKE UP

ADIAM HABTEZION

RICCARDO SIMONETTI

FLORIAN FERINO

GAFFER

JAKOB REINHARDT

ELECTRICIAN

LAURITZ NEU

KLEBER NASCIMENTO

PRODUCTION

PRODUCTION

GLUTAMAT KOMMUNIKATION

MARA LEIBROCK

SÖREN REINCKE

GLUTAMAT

KOMMUNIKATION

MARA LEIBROCK

SÖREN REINCKE

GLUTAMAT

KOMMUNIKATION

MARA LEIBROCK

SÖREN REINCKE

LINE PRODUCER

ANNIKA HATJE

PRODUCTION ASSISTANT

PRODUCTION ASSISTANT

ASHLIE  JUMP

PHOTOGRAPHER

TOM BLESCH

RETAIL CONCEPT

JOSEPH BOTCHERBY 

RETAIL EXECUTION

JOSCHA HARMS

NIKE BERLIN RETAIL TEAM

JOSCHA HARMS

NIKE BERLIN RETAIL

TEAM

JOSCHA HARMS

NIKE BERLIN RETAIL

TEAM

PROJECTS

Penguin ModernGraphic Design

Slow ReleaseEditorial Design

Select Model A/W 2020 CardsEditorial Design

The Order of TimeArt Direction

BabesArt Direction, Editorial Design

Poster ProjectEditorial, Cinema 4D