Ahead of 2019’s Pride Month, the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.
Ahead of 2019’s Pride Month, the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.
Ahead of 2019’s Pride Month, the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.
Ahead of 2019’s Pride Month, the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.
Ahead of 2019’s Pride Month, the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.
PROJECTS
Zalando Christmas CampaignBranding, Print
Paul McCartney The LyricsBranding
Zalando AW21 Designer CampaignGraphic Design
Nike Be True Pride CampaignArt Direction
Penguin ModernGraphic Design
LoveHoney Wild AnticipationGraphic Design
DreamscapePoster Design
The Order of TimeArt Direction
Quaratine Movie PostersGraphic Design
Nike Léon Schäfer EditorialArt Direction
Nike Berlin Instagram StickersArt Direction
Penguin Green IdeasGraphic Design
Nike Zeina Retail TakeoverArt Direction
Slow ReleaseEditorial Design
Identity ArchiveBranding
BabesArt Direction, Editorial Design
Select Model A/W 2020 CardsEditorial Design
Nike Späti React Running CampaignArt Direction
Poster ProjectEditorial, Cinema 4D