NIKE BERLIN BE TRUE CAMPAIGN

NIKE BERLIN
BE TRUE CAMPAIGN

NIKE BERLIN
BE TRUE CAMPAIGN

  NIKE BERLIN
BE TRUE CAMPAIGN

NIKE BERLIN
BE TRUE CAMPAIGN

Ahead of 2019’s Pride Month,  the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.

Ahead of 2019’s Pride Month,  the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.

Ahead of 2019’s Pride Month,  the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.