NIKE BE TRUE PRIDE CAMPAIGN

- Art Direction

- Retail Execution

Ahead of 2019’s Pride Month, the Nike Be True project aimed to create a brand presence in the lead up to Berlin’s annual CSD parade. The resulting video is a celebration and amplification of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I created the concept for the video and art directed the filming, which involved leading the creative, briefing and production teams. I also led feedback rounds on creative decisions with the set photographer and videographer.

 

Most importantly, I collaborated with the Nike Berlin retail team to translate the campaign assets into a physical space. The final video highlights the harmony between the CSD parade and the campaign and retail execution.

Nura_Be_True
Be_True_Cast
Nura_Portrair
nike_be_true14145
nike_be_true1070-3
Be_True
Daniel_Be_True
Be_True_Store_2
Be_True_Store_1
Be_True_Pride_Truck
Be_True_3_Outside_Store

CREDITS 


CAST

DANIEL MARIN MEDINA 

NURA HABIBI 

ARIGATO ST. LAURENT

MANDANA WANNEK

RICCARDO SIMONETTI

 

NIKE PROJECT LEADS

AD: JOSEPH BOTCHERBY

Comms: KAM DILHON, JO WEDDING 

Influencer Marketing TOYAH SIEGEL 

  

VIDEO

Shooting director VIKTOR SLOTH

AD: DOMINIK BRAZ

Focus puller DANIEL MERGET

Trinity op ECKHARDT JANSEN

Edit, music and sound design MARTIN ALLIN

H&M ADIAM HABTEZION

H&M RICCARDO SIMONETTI FLORIAN FERINO

Gaffer JAKOB REINHARDT

Electrician LAURITZ NEU

Electrician KLEBER NASCIMENTO

Executive producer: GLUTAMAT KOMMUNIKATION, MARA LEIBROCK, SÖREN REINCKE

Line producer ANNIKA HATJE

PA ASHLIE JUMP

 

PHOTO

Photographer TOM BLESCH

H&M ADIAM HABTEZION

H&M RICCARDO SIMONETTI FLORIAN FERINO

 

RETAIL

AD: JOSEPH BOTCHERBY / JOSCHA HARMS 

Execution JOSCHA HARMS & NIKE BERLIN RETAIL TEAM

PROJECTS

Penguin ModernGraphic Design

Slow ReleaseEditorial Design

Select Model A/W 2020 CardsEditorial Design

The Order of TimeArt Direction

BabesArt Direction, Editorial Design

Poster ProjectEditorial, Cinema 4D