NIKE BERLIN BE TRUE CAMPAIGN
NIKE BERLIN
BE TRUE CAMPAIGN
NIKE BERLIN
BE TRUE CAMPAIGN
NIKE BERLIN
BE TRUE CAMPAIGN
NIKE BERLIN
BE TRUE CAMPAIGN
Ahead of 2019’s Pride Month, the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.
Ahead of 2019’s Pride Month, the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.
Ahead of 2019’s Pride Month, the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.
Ahead of 2019’s Pride Month, the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.
Ahead of 2019’s Pride Month, the Nike Be True campaign aimed to create the brand presence during Berlin’s annual CSD parade. The resulting video is a celebration of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I supported the concept of the video as well as the creation of assets, which involved leading the creative, briefing and production teams. Furthermore, I led feedback rounds on creative decisions with the set photographer and videographer. Most importantly, I collaborated with the Nike Berlin retail team on translating the campaign assets into a physical space. The final video highlights the harmony between the CSD parade, the campaign and retail execution.
TALENT
TALENT
DANIEL MARIN MEDINA
NURA HABIBI
ARIGATO ST. LAURENT
MANDANA WANNEK
RICCARDO SIMONETTI
DANIEL MARIN
MEDINA
NURA HABIBI
ARIGATO ST. LAURENT
MANDANA WANNEK
RICCARDO SIMONETTI
DANIEL MARIN MEDINA
NURA HABIBI
ARIGATO ST. LAURENT
MANDANA WANNEK
RICCARDO SIMONETTI
NIKE ART DIRECTOR
NIKE ART DIRECTOR
JOSEPH BOTCHERBY
NIKE COMMS
NIKE COMMS
KAMIL DILHON
JO WEDDING
NIKE INFLUENCER MARKETING
TOYAH SIGEL
VIDEO DIRECTOR
VIKTOR SLOTH
VIKTOR SLOTH
VIDEO ART DIRECTOR
DOMINIK BRAZ
TRINITY OP
ECKHARDT JANESEN
EDIT / MUSIC / SOUND
MARTIN ALLIN
HAIR AND MAKE UP
ADIAM HABTEZION
RICCARDO SIMONETTI
FLORIAN FERINO
GAFFER
JAKOB REINHARDT
ELECTRICIAN
LAURITZ NEU
KLEBER NASCIMENTO
PRODUCTION
PRODUCTION
GLUTAMAT KOMMUNIKATION
MARA LEIBROCK
SÖREN REINCKE
GLUTAMAT
KOMMUNIKATION
MARA LEIBROCK
SÖREN REINCKE
GLUTAMAT
KOMMUNIKATION
MARA LEIBROCK
SÖREN REINCKE
LINE PRODUCER
ANNIKA HATJE
PRODUCTION ASSISTANT
PRODUCTION ASSISTANT
ASHLIE JUMP
PHOTOGRAPHER
TOM BLESCH
RETAIL CONCEPT
JOSEPH BOTCHERBY
RETAIL EXECUTION
JOSCHA HARMS
NIKE BERLIN RETAIL TEAM
JOSCHA HARMS
NIKE BERLIN RETAIL
TEAM
JOSCHA HARMS
NIKE BERLIN RETAIL
TEAM
PROJECTS
Zalando Christmas CampaignBranding, Print
Paul McCartney The LyricsBranding
Zalando AW21 Designer CampaignGraphic Design
Nike Be True Pride CampaignArt Direction
Penguin ModernGraphic Design
LoveHoney Wild AnticipationGraphic Design
DreamscapePoster Design
The Order of TimeArt Direction
Quaratine Movie PostersGraphic Design
Nike Léon Schäfer EditorialArt Direction
Nike Berlin Instagram StickersArt Direction
Penguin Green IdeasGraphic Design
Nike Zeina Retail TakeoverArt Direction
Slow ReleaseEditorial Design
Identity ArchiveBranding
BabesArt Direction, Editorial Design
Select Model A/W 2020 CardsEditorial Design
Nike Späti React Running CampaignArt Direction
Poster ProjectEditorial, Cinema 4D