NIKE BE TRUE PRIDE CAMPAIGN

- Art Direction

- Retail Execution

Ahead of 2019’s Pride Month, the Nike Be True project aimed to create a brand presence in the lead up to Berlin’s annual CSD parade. The resulting video is a celebration and amplification of LGBTQ+ Berliners who find their strength in sport. In partnership with comms agency Glutamat, I created the concept for the video and art directed the filming, which involved leading the creative, briefing and production teams. I also led feedback rounds on creative decisions with the set photographer and videographer.

Most importantly, I collaborated with the Nike Berlin retail team to translate the campaign assets into a physical space. The final video highlights the harmony between the CSD parade and the campaign and retail execution.

CREDITS 

CAST

DANIEL MARIN MEDINA 

NURA HABIBI 

ARIGATO ST. LAURENT

MANDANA WANNEK

RICCARDO SIMONETTI

NIKE PROJECT LEADS

AD: JOSEPH BOTCHERBY

Comms: KAM DILHON, JO WEDDING 

Influencer Marketing TOYAH SIEGEL 

VIDEO

Shooting director VIKTOR SLOTH

AD: DOMINIK BRAZ

Focus puller DANIEL MERGET

Trinity op ECKHARDT JANSEN

Edit, music and sound design MARTIN ALLIN

H&M ADIAM HABTEZION

H&M RICCARDO SIMONETTI FLORIAN FERINO

Gaffer JAKOB REINHARDT

Electrician LAURITZ NEU

Electrician KLEBER NASCIMENTO

Executive producer: GLUTAMAT KOMMUNIKATION, MARA LEIBROCK, SÖREN REINCKE

Line producer ANNIKA HATJE

PA ASHLIE JUMP

PHOTO

Photographer TOM BLESCH

H&M ADIAM HABTEZION

H&M RICCARDO SIMONETTI FLORIAN FERINO

RETAIL

AD: JOSEPH BOTCHERBY / JOSCHA HARMS 

Execution JOSCHA HARMS & NIKE BERLIN RETAIL TEAM