Léon Schäfer is a German para-athlete who specialises in sprints, high and long jumps. He was one of the protagonists in the Du tust es nie nur für dich campaign (eng. You never just do it for yourself). The objective of this project was to tell inspirational stories about the new generation of national athletes - those, who are reshaping the world of sport in Germany simultaneously influencing local sports communities.
In collaboration with the Modest Department agency and Nike Berlin digital team, we created an editorial concept for engaging imagery based on the associations with the colour red - passion and invigorating power. I was responsible for supporting the clear and consistent creative vision for the campaign as well as collaborating with the agency during the post-production process.
 

Léon Schäfer is a German para-athlete who specialises in sprints, high and long jumps. He was one of the protagonists in the Du tust es nie nur für dich campaign (eng. You never just do it for yourself). The objective of this project was to tell inspirational stories about the new generation of national athletes - those, who are reshaping the world of sport in Germany simultaneously influencing local sports communities.
In collaboration with the Modest Department agency and Nike Berlin digital team, we created an editorial concept for engaging imagery based on the associations with the colour red - passion and invigorating power. I was responsible for supporting the clear and consistent creative vision for the campaign as well as collaborating with the agency during the post-production process.

Léon Schäfer is a German para-athlete who specialises in sprints, high and long jumps. He was one of the protagonists in the Du tust es nie nur für dich campaign (eng. You never just do it for yourself). The objective of this project was to tell inspirational stories about the new generation of national athletes - those, who are reshaping the world of sport in Germany simultaneously influencing local sports communities.
In collaboration with the Modest Department agency and Nike Berlin digital team, we created an editorial concept for engaging imagery based on the associations with the colour red - passion and invigorating power. I was responsible for supporting the clear and consistent creative vision for the campaign as well as collaborating with the agency during the post-production process.

Léon Schäfer is a German para-athlete who specialises in sprints, high and long jumps. He was one of the protagonists in the Du tust es nie nur für dich campaign (eng. You never just do it for yourself). The objective of this project was to tell inspirational stories about the new generation of national athletes - those, who are reshaping the world of sport in Germany simultaneously influencing local sports communities.
In collaboration with the Modest Department agency and Nike Berlin digital team, we created an editorial concept for engaging imagery based on the associations with the colour red - passion and invigorating power. I was responsible for supporting the clear and consistent creative vision for the campaign as well as collaborating with the agency during the post-production process.

Léon Schäfer is a German para-athlete who specialises in sprints, high and long jumps. He was one of the protagonists in the Du tust es nie nur für dich campaign (eng. You never just do it for yourself). The objective of this project was to tell inspirational stories about the new generation of national athletes - those, who are reshaping the world of sport in Germany simultaneously influencing local sports communities.
In collaboration with the Modest Department agency and Nike Berlin digital team, we created an editorial concept for engaging imagery based on the associations with the colour red - passion and invigorating power. I was responsible for supporting the clear and consistent creative vision for the campaign as well as collaborating with the agency during the post-production process.