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 NIKE BERLIN LÉON SCHÄFER EDITORIAL

 NIKE BERLIN
LÉON SCHÄFER EDITORIAL

 NIKE BERLIN
LÉON SCHÄFER EDITORIAL

NIKE BERLIN
LÉON SCHÄFER EDITORIAL

NIKE BERLIN
LÉON SCHÄFER EDITORIAL

Léon Schäfer is a German para-athlete who specialises in sprints, high and long jumps. He was one of the protagonists in the Du tust es nie nur für dich campaign (eng. You never just do it for yourself). The objective of this project was to tell inspirational stories about the new generation of national athletes - those, who are reshaping the world of sport in Germany simultaneously influencing local sports communities.
In collaboration with the Modest Department agency and Nike Berlin digital team, we created an editorial concept for engaging imagery based on the associations with the colour red - passion and invigorating power. I was responsible for supporting the clear and consistent creative vision for the campaign as well as collaborating with the agency during the post-production process.
 

Léon Schäfer is a German para-athlete who specialises in sprints, high and long jumps. He was one of the protagonists in the Du tust es nie nur für dich campaign (eng. You never just do it for yourself). The objective of this project was to tell inspirational stories about the new generation of national athletes - those, who are reshaping the world of sport in Germany simultaneously influencing local sports communities.
In collaboration with the Modest Department agency and Nike Berlin digital team, we created an editorial concept for engaging imagery based on the associations with the colour red - passion and invigorating power. I was responsible for supporting the clear and consistent creative vision for the campaign as well as collaborating with the agency during the post-production process.

Léon Schäfer is a German para-athlete who specialises in sprints, high and long jumps. He was one of the protagonists in the Du tust es nie nur für dich campaign (eng. You never just do it for yourself). The objective of this project was to tell inspirational stories about the new generation of national athletes - those, who are reshaping the world of sport in Germany simultaneously influencing local sports communities.
In collaboration with the Modest Department agency and Nike Berlin digital team, we created an editorial concept for engaging imagery based on the associations with the colour red - passion and invigorating power. I was responsible for supporting the clear and consistent creative vision for the campaign as well as collaborating with the agency during the post-production process.

Léon Schäfer is a German para-athlete who specialises in sprints, high and long jumps. He was one of the protagonists in the Du tust es nie nur für dich campaign (eng. You never just do it for yourself). The objective of this project was to tell inspirational stories about the new generation of national athletes - those, who are reshaping the world of sport in Germany simultaneously influencing local sports communities.
In collaboration with the Modest Department agency and Nike Berlin digital team, we created an editorial concept for engaging imagery based on the associations with the colour red - passion and invigorating power. I was responsible for supporting the clear and consistent creative vision for the campaign as well as collaborating with the agency during the post-production process.

Léon Schäfer is a German para-athlete who specialises in sprints, high and long jumps. He was one of the protagonists in the Du tust es nie nur für dich campaign (eng. You never just do it for yourself). The objective of this project was to tell inspirational stories about the new generation of national athletes - those, who are reshaping the world of sport in Germany simultaneously influencing local sports communities.
In collaboration with the Modest Department agency and Nike Berlin digital team, we created an editorial concept for engaging imagery based on the associations with the colour red - passion and invigorating power. I was responsible for supporting the clear and consistent creative vision for the campaign as well as collaborating with the agency during the post-production process.
 

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TALENT

LÉON SCHÄFER

NIKE ART DIRECTOR

JOSEPH BOTCHERBY

NIKE PROJECT LEAD

HELENA DISTLER

PHOTOGRAPHER

MARIUS KNIELING

CREATIVE PRODUCER

LARA CASSELMAN

EXECUTIVE PRODUCER

JOHANNES LEHMANN

ART DEPARTMENT

STUDIO BRITZ

STYLIST

OLIVE DURAN

PRODUCER

LILIEN KRAMMER

DENNIS KÖHN

PRODUCTION ASSISTANT

ISABEL SCHÄUBLE

PROJECTS

Penguin ModernGraphic Design

Quaratine Movie PostersGraphic Design

Slow ReleaseEditorial Design

Select Model A/W 2020 CardsEditorial Design

The Order of TimeArt Direction

BabesArt Direction, Editorial Design

Poster ProjectEditorial, Cinema 4D

Apparel Design ArchiveApparel Design