The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.

The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.

The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.

The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.