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NIKE SPÄTI REACT RUNNING CAMPAIGN


- Art Direction

The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. To develop a concept for the overall campaign and photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. A bastion of Berlin culture is to meet at the Späti (a convenience shop quite specific to Berlin and other parts of former eastern Germany) after a long run to share a drink. I felt it was important for the campaign to be laced with this familiar flavour, so I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to blow off their steam. The Spätis near to the finish line of the Berlin Half/Marathon are typically filled with elated runners, convening to celebrate together. This campaign is a recognition and mirroring of that.

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CREDITS 

TALENT

LYNN

CLIFF

JOANNA

 

NIKE PROJECT LEADS

AD: JOSEPH BOTCHERBY

Category Producer THILO PLOTTKE


BERLIN BRAVES PROJECT LEADS

AD: JOEY ELGERSMA

Producer LARISSA CLARK

Assitant Producer JULIAN GERDES


PHOTO TEAM

Photographer DENNIS BRANKO

H&MU: PIA SARKA

PROJECTS

Penguin ModernGraphic Design

Slow ReleaseEditorial Design

Select Model A/W 2020 CardsEditorial Design

The Order of TimeArt Direction

BabesArt Direction, Editorial Design

Poster ProjectEditorial, Cinema 4D