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 NIKE BERLIN SPÄTI REACT RUNNING CAMPAIGN

NIKE BERLIN
SPÄTI REACT RUNNING CAMPAIGN

 NIKE BERLIN
SPÄTI REACT RUNNING CAMPAIGN

 NIKE BERLIN
SPÄTI REACT RUNNING CAMPAIGN

 NIKE BERLIN
SPÄTI REACT RUNNING CAMPAIGN

The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.

The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.

The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.

The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.

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TALENT

LYNN

CLIFF

JOANNA

NIKE ART DIRECTOR

JOSEPH BOTCHERBY

NIKE RUN PRODUCER

THILO PLOTTKE

PHOTOGRAPHER

DENNIS BRAKO

HAIR AND MAKE UP

PIA SARKA

BERLIN BRAVES ART DIRECTOR

JOEY ELGERSMA

PROJECT PRODUCER

LARISSA CLARK

PRODUCTION ASSISTANT

JULIAN GERDES

PROJECTS

Penguin ModernGraphic Design

Slow ReleaseEditorial Design

Select Model A/W 2020 CardsEditorial Design

The Order of TimeArt Direction

BabesArt Direction, Editorial Design

Poster ProjectEditorial, Cinema 4D