NIKE SPÄTI REACT RUNNING CAMPAIGN

- Art Direction

The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. To develop a concept for the overall campaign and photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. A bastion of Berlin culture is to meet at the Späti (a convenience shop quite specific to Berlin and other parts of former eastern Germany) after a long run to share a drink. I felt it was important for the campaign to be laced with this familiar flavour, so I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to blow off their steam. The Spätis near to the finish line of the Berlin Half/Marathon are typically filled with elated runners, convening to celebrate together. This campaign is a recognition and mirroring of that.