The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.
The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.
The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.
The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.
PROJECTS
Zalando Christmas CampaignBranding, Print
Paul McCartney The LyricsBranding
Zalando AW21 Designer CampaignGraphic Design
Nike Be True Pride CampaignArt Direction
Penguin ModernGraphic Design
LoveHoney Wild AnticipationGraphic Design
DreamscapePoster Design
The Order of TimeArt Direction
Quaratine Movie PostersGraphic Design
Nike Léon Schäfer EditorialArt Direction
Nike Berlin Instagram StickersArt Direction
Penguin Green IdeasGraphic Design
Nike Zeina Retail TakeoverArt Direction
Slow ReleaseEditorial Design
Identity ArchiveBranding
BabesArt Direction, Editorial Design
Select Model A/W 2020 CardsEditorial Design
Nike Späti React Running CampaignArt Direction
Poster ProjectEditorial, Cinema 4D