NIKE BERLIN SPÄTI REACT RUNNING CAMPAIGN
NIKE BERLIN
SPÄTI REACT RUNNING CAMPAIGN
NIKE BERLIN
SPÄTI REACT RUNNING CAMPAIGN
NIKE BERLIN
SPÄTI REACT RUNNING CAMPAIGN
NIKE BERLIN
SPÄTI REACT RUNNING CAMPAIGN
The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.
The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.
The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.
The Späti React campaign was launched ahead of the 2019 Berlin Half Marathon. In order to develop a concept for the overall campaign and corresponding photoshoot, I collaborated with the Berlin Braves – a community sports club that focuses on creative expression in athletic performance. Späti, a convenience shop quite specific to Berlin and other parts of former Eastern Germany, is a phenomenon - a space of gathering. I crafted a concept following three protagonists on a run through the streets of Kreuzberg, ending at a Späti to rejoice and rejuvenate.
TALENT
LYNN
CLIFF
JOANNA
NIKE ART DIRECTOR
JOSEPH BOTCHERBY
NIKE RUN PRODUCER
THILO PLOTTKE
PHOTOGRAPHER
DENNIS BRAKO
HAIR AND MAKE UP
PIA SARKA
BERLIN BRAVES ART DIRECTOR
JOEY ELGERSMA
PROJECT PRODUCER
LARISSA CLARK
PRODUCTION ASSISTANT
JULIAN GERDES
PROJECTS
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Penguin Green IdeasGraphic Design
Nike Zeina Retail TakeoverArt Direction
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Nike Späti React Running CampaignArt Direction
Poster ProjectEditorial, Cinema 4D