For this project, I collaborated with Zalando and creative agency Peach Berlin on the launch of Nike’s Yoga S/S 17 campaign. The campaign featured models Paleta CalmQuality and Albert Mordue, who both later took part in a yoga workshop at Bread & Butter in Summer 2017. The campaign was to promote this event.
We created a social campaign that would be featured around on Zalando's Instagram in the run-up to Bread and Butter.
In keeping with the Yoga namesake, the colour palette consisted of warm, neutral tones, chosen to reflect feelings of wellbeing and calmness.
CLIENT Nike / Zalando