Commissioned by Penguin Books, the project comprised marketing materials for a new series of books: “Dubbed Green Ideas”. This collection, consisting of twenty seminal works written by Michael Pollan, Naomi Klein, Wendell Berry, and Greta Thunberg amongst others, explores topics related to the climate crisis and environmental awareness.
Based on the covers designed by Tom Etherington, I created posters highlighting some of the titles from the collection. The vibrant color palette relates and amplifies the cycle of seasons in nature, simultaneously contrasting London’s toned urban tissue. The placement of the posters adopts a guerilla marketing tactic - flyposting.