Penguin-Modern-Flag-Graphic

PENGUIN MODERN

- Art Direction

- Editorial Design

I was approached by a brand representative to create promotional materials for a launch of their ‘50 books from 50 classic authors, for £1’ campaign. Because Penguin Books is a brand with a very rich visual history, I wanted the graphic approach to be clean and simple, playing with colours and font treatments not too far away from their classic mainline branding - colour update: duck egg blue instead of turquoise, using a slightly more contemporary font.

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Penguin Moden Sticker Joseph Botcherby
Joseph Botcherby, Penguin Modern, Campaign Launch 2018
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PROJECTS

Penguin ModernGraphic Design

Slow ReleaseEditorial Design

Select Model A/W 2020 CardsEditorial Design

The Order of TimeArt Direction

BabesArt Direction, Editorial Design

Poster ProjectEditorial, Cinema 4D