sagan-poster-4
Penguin Modern Website Joseph Botcherby
Penguin Modern Website Joseph Botcherby
Penguin Modern Website Joseph Botcherby
Penguin-Newspaper-2
Book-mock
Penguin Modern Instagram Joseph Botcherby
Penguin Moden Sticker Joseph Botcherby
Joseph Botcherby, Penguin Modern, Campaign Launch 2018
Penguin Modern Instagram Joseph Botcherby

I was approached by a brand representative to create promotional materials for a launch of their ‘50 books from 50 classic authors, for £1’ campaign. Because Penguin Books is a brand with a very rich visual history, I wanted the graphic approach to be clean and simple, playing with colours and font treatments not too far away from their classic mainline branding - colour update: duck egg blue instead of turquoise, using a slightly more contemporary font.

CLIENT Penguin Books

Branding

UX Design

Editorial

Merch

Campaign

PROJECTS

Babes Babes Babes!Graphic Design

One Poster Per DayEditorial, Cinema 4D

Penguin ModernGraphic Design

Nike YogaUI Design

Your TurnGarment Design, Editorial

Reality Is Not What It SeemsGraphic Design / Animation