THE ORDER OF TIME

-  Art Direction

I was approached by Penguin Books to collaborate on the launch of a new book by best-selling author Carlo Rovelli. 

The book, titled The Order of Time, focuses on our finite understanding of time as a concept. Our aim was to create an animation that could begin to encapsulate this fundamental, albeit very human, lack of comprehension. Carlo Rovelli's work excels in being vast and poetic while approachable and clear. In my animation that went with the announcement of his latest book, ever-changing branches of time spread out across the screen as our protagonist, alone, advances onwards.

Joseph Botcherby, The Order of Time, Carlo Rovelli, Foyles, Penguin Books, Purple, Poster, Graphic Design
Joseph Botcherby, The Order of Time, Carlo Rovelli, Foyles, Penguin Books, Purple, Poster, Graphic Design
Joseph Botcherby, The Order of Time, Carlo Rovelli, Foyles, Penguin Books, Purple, Poster, Graphic Design
Screen-Shot-2018-05-14-at-12.04.13
Penguin-Modern

CREDITS

AD: JOSEPH BOTCHERBY & SAM ALDRIDGE

Narration BENEDICT CUMBERBATCH

3D/ Animation SAM ALDRIDGE

Illustration JOSEPH BOTCHERBY

Sound Design GIOVANNI CIVITENGA

Retail Concept JOSEPH BOTCHERBY & SAM VOULTERS

PROJECTS

Penguin ModernGraphic Design

Slow ReleaseEditorial Design

Select Model A/W 2020 CardsEditorial Design

The Order of TimeArt Direction

BabesArt Direction, Editorial Design

Poster ProjectEditorial, Cinema 4D