ZALANDO AW21 DESIGNER CAMPAIGN
N ZALANDO AW21 DESIGNER CAMPAIGN
ZALANDO AW21 DESIGNER CAMPAIGN
ZALANDO AW21 DESIGNER CAMPAIGN
ZALANDO AW21 DESIGNER CAMPAIGN
Zalando Designer Autumn / Winter 2021 campaign, titled “Luxury On Your Terms”, invites Gen-Z consumers into a new world of luxury that is fluid, self-expressive, and inclusive.
The campaign was photographed by a frequent Gucci and Maison Margiela collaborator, Coco Capitán, whose style is considered an influential contribution to a group of young women leading the “female gaze” movement in fashion photography.
As the lead designer in this project, I led the campaign logo and layout direction for all print outputs for the project. I focused mainly on OOH (Out Of Home) placements that were published across European cities, including Paris, Marseille, Milan, Rome, Barcelona, Vienna, Geneva, Basel, and Berlin.
DIRECTOR
VINCENT HAYCOCK
STYLING
IB KAMARA
PHOTOGRAPHY
COCO CAPTAIN
CINEMATOGRAPHY
BENOIT SOLER
CREATIVE DIRECTION
SEBASTIAN LYMAN
MARC GARRETA
AGENCY
ANOMALY BERLIN
PRODUCTION
BWGTBLD
BWGTBLD
LEAD DESIGNER
JOSEPH BOTCHERBY
DESIGN SUPPORT
DESIGN SUPPORT
DESIGN SUPPORT
DESIGN SUPPORT
DESIGN SUPPORT
NAT BROWN
NAT BROWN
NAT BROWN
NAT BROWN
NAT BROWN
PROJECT PRODUCER
PROJECT PRODUCER
PROJECT PRODUCER
PROJECT PRODUCER
PROJECT PRODUCER
TIMEA FELL
TIMEA FELL
TIMEA FELL
TIMEA FELL
TIMEA FELL
BRAND DESIGNER
CARMEN DOWLING
MARIA BRANDSETTER
NIKE BERLIN RETAIL TEAM
ART DIRECTOR
MARCO DI STEFANO
PROJECTS
Zalando Christmas CampaignBranding, Print
Paul McCartney The LyricsBranding
Zalando AW21 Designer CampaignGraphic Design
Nike Be True Pride CampaignArt Direction
Penguin ModernGraphic Design
LoveHoney Wild AnticipationGraphic Design
DreamscapePoster Design
The Order of TimeArt Direction
Quaratine Movie PostersGraphic Design
Nike Léon Schäfer EditorialArt Direction
Nike Berlin Instagram StickersArt Direction
Penguin Green IdeasGraphic Design
Nike Zeina Retail TakeoverArt Direction
Slow ReleaseEditorial Design
Identity ArchiveBranding
BabesArt Direction, Editorial Design
Select Model A/W 2020 CardsEditorial Design
Nike Späti React Running CampaignArt Direction
Poster ProjectEditorial, Cinema 4D