Zalando Designer Autumn / Winter 2021 campaign, titled “Luxury On Your Terms”, invites Gen-Z consumers into a new world of luxury that is fluid, self-expressive, and inclusive.
The campaign was photographed by a frequent Gucci and Maison Margiela collaborator, Coco Capitán, whose style is considered an influential contribution to a group of young women leading the “female gaze” movement in fashion photography.
As the lead designer in this project, I led the campaign logo and layout direction for all print outputs for the project. I focused mainly on OOH (Out Of Home) placements that were published across European cities, including Paris, Marseille, Milan, Rome, Barcelona, Vienna, Geneva, Basel, and Berlin.
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