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 ZALANDO AW21 DESIGNER CAMPAIGN

N ZALANDO AW21 DESIGNER CAMPAIGN

 ZALANDO AW21 DESIGNER CAMPAIGN

 ZALANDO AW21 DESIGNER CAMPAIGN

 ZALANDO AW21 DESIGNER CAMPAIGN

Zalando Designer Autumn / Winter 2021 campaign, titled “Luxury On Your Terms”, invites Gen-Z consumers into a new world of luxury that is fluid, self-expressive, and inclusive.

The campaign was photographed by a frequent Gucci and Maison Margiela collaborator, Coco Capitán, whose style is considered an influential contribution to a group of young women leading the “female gaze” movement in fashion photography.

As the lead designer in this project, I led the campaign logo and layout direction for all print outputs for the project. I focused mainly on OOH (Out Of Home) placements that were published across European cities, including Paris, Marseille, Milan, Rome, Barcelona, ​​Vienna, Geneva, Basel, and Berlin.

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DIRECTOR

VINCENT HAYCOCK

STYLING

IB KAMARA

PHOTOGRAPHY

COCO CAPTAIN

CINEMATOGRAPHY

BENOIT SOLER

CREATIVE DIRECTION

SEBASTIAN LYMAN

MARC GARRETA  

AGENCY

ANOMALY BERLIN

PRODUCTION

BWGTBLD

BWGTBLD

LEAD DESIGNER

JOSEPH BOTCHERBY

DESIGN SUPPORT

DESIGN SUPPORT

DESIGN SUPPORT

DESIGN SUPPORT

DESIGN SUPPORT

NAT BROWN

NAT BROWN

NAT BROWN

NAT BROWN

NAT BROWN

PROJECT PRODUCER

PROJECT PRODUCER

PROJECT PRODUCER

PROJECT PRODUCER

PROJECT PRODUCER

TIMEA FELL

TIMEA FELL

TIMEA FELL

TIMEA FELL

TIMEA FELL

BRAND DESIGNER

CARMEN DOWLING

MARIA BRANDSETTER


NIKE BERLIN RETAIL TEAM

ART DIRECTOR

MARCO DI STEFANO

PROJECTS

Penguin ModernGraphic Design

DreamscapePoster Design

The Order of TimeArt Direction

Quaratine Movie PostersGraphic Design

Penguin Green IdeasGraphic Design

Slow ReleaseEditorial Design

BabesArt Direction, Editorial Design

Select Model A/W 2020 CardsEditorial Design

Poster ProjectEditorial, Cinema 4D