“Joy Is Ours” is a Christmas campaign that centers around the emotionality of the holiday season. Whether it's the nostalgia of family gatherings, connecting with old friends, or spending precious time with that special someone, Zalando encourages people to celebrate joy in all its forms. “Joy Is Ours” represents a purposeful step towards 'the new normal' while acknowledging the challenges we've all faced in past months.

This 360° campaign was created in collaboration with creative agency Anomaly. I was part of the design team working on defining a layout system for the whole campaign, and afterward rolling it out across all print and OOH channels.

SAVANNAH LEAF

MATTHEW JOSEPH

MATYAS ERDELY

SIMON BOURNE

ANOMALY BERLIN

JOSEPH BOTCHERBY

AGNES GRUB