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 NIKE BERLIN ZEINA RETAIL TAKEOVER

NIKE BERLIN
ZEINA RETAIL TAKEOVER

NIKE BERLIN
ZEINA RETAIL TAKEOVER

NIKE BERLIN
ZEINA RETAIL TAKEOVER

NIKE BERLIN
ZEINA RETAIL TAKEOVER

Zeina Nassar is a professional boxer who played a major role in changing German competition regulations regarding women wearing a headscarf during competitions. My team was tasked with conceptualising a retail execution, that draws from Nassar’s media advert. We created lightboxes, with photos showcasing Nassar and her female network. As the campaign coincided with the anniversary of the fall of the Berlin wall, we arranged these to reference that old monument of thwarted segregation and oppression. To pay homage to Nassar’s sport, we designed Nike boxing bags to hang around the store and after the campaign’s end donated them to her local gym.
Additionally, I worked closely with Yorkshire-based agency Golden, communicating feedback on the creative and comping retail graphics. 

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PHOTOGRAPHER

JACOB SUTTON

DESIGN DIRECTOR

BEN JARVIS

ART DIRECTOR

STEPHEN OWEN

PROJECT PRODUCER

JESSICA PIPER

STYLING

TAMARA RAROTHSTEIN

HAIR

KALLE EKLUND

MAKE UP

PATRICK GLATTHAAR

SPORTS CHOROGRAPHER

AMANUEL KAHASI 

DESIGN SUPPORT

HORT

RETAIL CONCEPT

JOSEPH BOTCHERBY

RETAIL DESIGN SUPPORT

GOLDEN

RETAIL EXECUTION

MARIA BRANDSETTER

NIKE BERLIN RETAIL TEAM

MARIA BRANDSETTER


NIKE BERLIN RETAIL TEAM

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