ZALANDO
DEIN SPIEL IM SPOTLIGHT
A campaign celebrating local football communities across Germany rolled out through pop-ups in Berlin, Munich, and Frankfurt.
I led design across campaign, spatial, and merchandise, including the creation of culturally grounded pieces such as a football scarf and custom patches.
A design approach rooted in cultural codes, using graphics and product to create an authentic connection with local communities.
CREATIVE DIRECTOR
EMMA HUTTON
ILLUSTRATOR
IGOR LOROK
AGENCY
KEMMLER KEMMLER
ART DIRECTOR
SHARON TAN
DESIGN LEAD
JOSEPH BOTCHERBY
IN COLLABORATION WITH
ABOUT KOKOMO
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