NIKE
be true
Nike Berlin’s Pride campaign, telling the stories of four LGBTQ+ Berliners and their relationship to sport.
Shot on 8mm, the work feels raw, direct, and personal.
I led the creative across film, shaping narrative and visual direction through production.
The work extended into retail and into the streets, culminating in a float for Christopher Street Day.
A stripped-back visual language where material, format, and tone prioritise authenticity over brand convention.
TALENT
DANIEL MEDINA
IN-HOUSE ART DIRECTOR
JOSEPH BOTCHERBY
OP
ECKHARDT JANESEN
TALENT
NURA HABIBI
IN-HOUSE COMMS
KAM DILHON
SOUND DESIGN
MARTIN ALLIN
TALENT
ARIGATO ST. LAURENT
IN-HOUSE COMMS
JO WEDDING
HAIR & MAKE-UP
ADIAM HABTEZION
TALENT
MANDANA WANNEK
VIDEO DIRECTOR
VIKTOR SLOTH
HAIR & MAKE-UP
RICCARDO SIMONETTI
TALENT
RICCARDO SIMONETTI
VIDEO ART DIRECTOR
DOMINIK TRINITY
HAIR & MAKE-UP
FLORIAN FERINO
GAFFER
JAKOB REINHARDT
INFLUENCER MARKETING
TOYAH SIGEL
PRODUCTION PARTNER
GLUTAMAT KOMMS
PHOTOGRAPHER
TOM BLESCH
RETAIL CONCEPT
JOSEPH BOTCHERBY
RETAIL EXECUTION
NIKE BERLIN
