ZALANDO
MARATHON IDENTITY

A global identity system for Zalando’s marathon activations, designed as an extension of the core brand rather than a sub-brand.

Built to scale across markets while remaining flexible enough to feel local, the system works across OOH, digital, and on-the-ground moments.

A scalable design system built on typography, colour, and layout, balancing global consistency with local adaptability.

EXCEUTIVE CREATIVE DIRECTOR

TERESA JIMENEZ

CREATIVE DIRECTOR

JOHANNES AMMLER

DESIGN LEAD

JOSEPH BOTCHERBY

PROJECT LEAD

DANIEL HEIJL

IN COLLABORATION WITH

ABOUT KOKOMO

PRODUCTION PARTNER

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