ZALANDO
THE CORNER
The Corner is an amplification of the core Zalando brand for a streetwear audience.
Not a sub-brand, but a platform to show up in culture.
The identity takes cues from urban intersections, dynamic, reactive, and constantly shifting.
I led comms and spatial design, building a system where typography becomes the main driver across formats and environments.
Launched in Berlin with Refuge Worldwide, with Shygirl opening the weekend.
A graphic system driven by Zalando’s signature orange, used to unify space, communication, and the overall brand experience.
EXECUTIVE CREATIVE DIRECTOR
TERESA JIMENEZ
CREATIVE DIRECTOR
EMMA HUTTON
LEAD DESIGNER
JOSEPH BOTCHERBY
DESIGN SUPPORT
ALBERTO CATTANI
PROJECT MANAGER
ERICA TAO
PROJECT LEAD
LUCAS FINDING
IDENTITY PARTNER
KURPA HOSK
PRODUCTION PARTNER
ANOMALY BERLIN
IN COLLABORATION WITH
ABOUT KOKOMO
