JORDAN
ALL-STAR WEEKEND
An out-of-home campaign for Jordan Brand during NBA All-Star Weekend in Salt Lake City.
An out-of-home campaign for Jordan Brand during NBA All-Star Weekend in Salt Lake City, introducing a new generation of athletes, including Jayson Tatum, Zion Williamson and Luka Dončić, alongside Teyana Taylor.
I led the OOH rollout, including a full takeover of the Radisson Hotel, one of the main hubs for players and fans.
We also created a projection piece to mark Michael Jordan’s birthday during the weekend.
A more restrained visual system, using scale, composition, and typography to shift the brand towards a quieter and more confident expression.
TALENT
MICHEAL JORDAN
TALENT
TEYANA TAYLOR
TALENT
JAYSON TATUM
TALENT
ZION WILLAMSON
TALENT
LUKA DONČIĆ
CREATIVE DIRECTOR
SANAM PETRI
PRODUCER
JASMINE JONES
DESIGNER
JOSEPH BOTCHERBY
IN COLLABORATION WITH
UNCOMMON
