ZALANDO
MARATHON IDENTITY

The book “Paul McCartney: The Lyrics” is a celebration of the iconic songwriter that reveals the process behind some of the most famous songs of all time, from his earliest compositions, through legendary decades of The Beatles, to the present.

I was invited to work with Paul on the marketing for the book’s launch, which included billboards featuring portraits of McCartney throughout his career, alongside some of his most iconic lyrics.

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ZALANDOMARATHON IDENTITY

I was invited to work with Paul on the marketing for the book’s launch, which included billboards featuring portraits of McCartney throughout his career, alongside some of his most iconic lyrics.

ZALANDO
MARATHON IDENTITY