NIKE
BERLIN STICKERS

For the launch of the @nikeberlin Instagram channel, I worked on a series of boldly coloured, Berlin-themed GIPHY stickers.

The stickers themselves were executed by Studio Yukiko, who I briefed and gave feedback to during the project’s execution.

I led the concept, implementation and phrasing used in the stickers, playing with local aesthetics, trends and colloquialisms to mirror Berlin’s character with bright and poppy colours, with motifs like chain link fences and a yellow inspired by the city’s public transport.