ZALANDO
LUXURY ON YOUR TERMS

I worked as lead designer on Zalando’s fall/winter 2021 Designer campaign, “Luxury On Your Terms”, leading the campaign logo and layout direction for all print and out-of-home outputs for the project.

I also created guidelines for other designers to work from, and oversaw the localising of copy, working with retouchers and selecting appropriate translations that would work with the image placement required.

This was the e-commerce platform’s first luxury brand campaign, and invited Gen-Z consumers to discover a new world of luxury that is fluid, self-expressive, and inclusive.

The campaign’s OOH placements were published across major European cities, including Paris, Marseille, Milan, Rome, Barcelona, Vienna, Geneva, Basel, and Berlin.

The campaign was photographed by a frequent Gucci and Maison Margiela collaborator, Coco Capitán, and invited Gen-Z consumers into a new world of luxury that is fluid, self-expressive, and inclusive.